The CyberBasket years
In 1997, I began a very small gift basket business in a spare room in my parents’ house with one employee (me, Deborah Roberts) and lots and lots of volunteer help from my friends and family.
More than 20 years later, we have a dedicated workforce and my friends and family are off the hook from their unpaid side jobs. Along the way, there was a storefront in my hometown of Coronado, CA and the first big client – the rock band KISS – with deliveries to both Playboy mansions (who knew there were two?).
The You Lucky Dog years
As the business grew, our focus became working with companies that appreciate the role thoughtful gifts and well-planned incentive programs play in good business relationships. Our best ideas and most fun have consistently occurred when we take a client’s inspiration and develop it into a unique and thoughtful gift that builds their brand, increases loyalty, and boosts morale.
During this period of growth, I graduated from L’Ecole Chocolat, a training school for chocolatiers. We built out a commercial kitchen and trained our “basketeer” employees how to operate the new chocolate enrobing equipment.
Over the years we have introduced our own signature lines of baked cookies, chocolate confections, and snack items that allows us the freedom to create and innovate in unique ways for our clients. I love the greater opportunities for quick-turn order fulfillment and quality control plus the ability to say ‘yes’ to customization requests that this has given us.
Ready to create